Ryan Hoover - Fit to Fight


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We are an unconventional organization, an eccentric family, in a traditional and habitual industry. We are the neon orange Crayon, in a box of grays.

In a world where "lineage" determines good from bad, and ranking takes precedence over practicality, we place a premium on what works now and strive for better, always. Our "lineage" is a moment in time, and it changes, constantly. We eschew convention and ritual, in favor of revolution, giving credit to functionality and results.